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Tuesday, April 21, 2020 | History

3 edition of Price image versus price reality found in the catalog.

Price image versus price reality

Mai Anttila

Price image versus price reality

objective and subjective determinants of consumer price perception.

by Mai Anttila

  • 41 Want to read
  • 2 Currently reading

Published by Helsinki School of Economics in Helsinki .
Written in English

    Subjects:
  • Consumers.,
  • Prices.

  • Edition Notes

    Bibliography: p. 46-56.

    StatementMai Anttila.
    SeriesHelsingin kauppakorkeakoulun julkaisuja : D. ; 42, Helsingin Kauppakorkeakoulun julkaisuja., 42.
    Classifications
    LC ClassificationsHC79.C6 A57
    The Physical Object
    Pagination56 p. ;
    Number of Pages56
    ID Numbers
    Open LibraryOL4214689M
    ISBN 109516993001
    LC Control Number80494287


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Price image versus price reality by Mai Anttila Download PDF EPUB FB2

Relative Price Level of Ending Prices: Image Versus Reality. Abstract. Consumer research has indicated that the use of the 99 ending in a retail price creates the impression of a price that is relatively Cited by: Price/Sales Ratio Although P/E ratios get all the attention, there are other valuation measures which can be more useful in many cases.

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